Who We Are

Established since 2010, Monopole aims to be Singapore’s leading and most trusted wine distributor. With our wealth of knowledge and access to reputed wine producers, we are at the forefront of providing a comprehensive and reliable portfolio of wine selections from around the world to Singapore’s local food & beverage industry. We strive to combine best business practices and creative marketing approach, to benefit our partners and customers in the long run. More importantly, we are committed to providing wines of the highest possible quality, the best value and service to every customer. It is with this assurance, our customers can then focus on their business; and experience better results with our service.

Our Commitment

Monopole is established with a focus on sales through on-premise customers and this will remain as the company’s core competency. With more than 500 on premise customers from the best hotels and restaurants in Singapore to cafes, bistros and local pubs, our service is defined by the quality of our people and the quality of our wines. We worked closely with family-owned wineries that we respect and believe in, to offer the best value and quality.

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Michael CHONG

Our Founder

MICHAEL CHONG
Founder and Managing Director

In 2010, Michael founded Monopole with a vision for it to become a leading distributor of fine wines. With more than two decades of business intelligence and local trade experience, he spearheaded growth for the brands the company exclusively distributes in Singapore. He strongly believes in staying at the forefront of new market trends and adapting to our customers’ business life cycle to encourage sustainable partnerships. Monopole now has more than 500 clients ranging from huge luxury hotels to Michelin-starred restaurants in Singapore. More recently in 2016, Michael started his forage in overseas expansion into Malaysia, extending the company’s reach into bigger markets.

The company only sources from legitimate family-owned wine producers who believe in quality, provenance and the importance of environmental sustainability in viticulture. In this aspect, Michael’s ardent passion for wines shines through. After all, Monopole is a reflection of Michael’s passion and the crowning glory of the legacy he has built as a leader in the food and beverage industry in Singapore, Malaysia and beyond.