About Us

Our Commitment

Monopole is established with sales through on-premise customers as its core competency.

Today, we have gained a reach of more than 500 on-premise customers in Singapore and Malaysia. Our clients include wholesalers, luxury hotels, Michelin-starred restaurants, casual bistros and boutique cafes. Our dedicated team strongly believes in  developing progressive business partnerships with our customers by ensuring that we offer the right wines to the right businesses.

Our Commitment to On-Premise Customers

  • Providing efficient, personable and personalised service
  • Extending full wine programme support, including a personalised wine list for each company
  • Providing staff training specific to each customers’ individual needs
  • Sourcing of older vintages and new wines to augment our customers’ existing wine lists
  • Prompt fulfillment and delivery
  • Ensuring provenance of wines
  • Ensuring optimal wine storage conditions

Our Team

  • We are friendly, personable and knowledgeable sales people who value long-lasting relationships. We put our customers’ interest ahead as our first priority.
  • We provide a dedicated point of contact that provides you with a flexible one-to-one service to supporting your business objectives
  • As a team, we take pride in all the wines that we represent and serve with honesty and integrity.

To experience Monopole’s On-Premise proposition and services first hand, please contact us at:
Singapore: +65 6554 3680
Malaysia: +603 7733 8181
Drop us an email

Our Distribution

We are dedicated to building and serving a direct distribution network comprising of on-premise and off-premise establishments across Singapore and Malaysia. We work directly with our customers to help them build unique and exceptional wine lists and programmes.

ON-PREMISE CORE

OFF-PREMISE – SELECTED

CONSUMER

Restaurants_Icon

RESTAURANTS

Hotels_Icon

HOTELS

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SPECIALIST RETAIL

Supermarkets_Icon

SUPERMARKETS

Home_Icon-LowRes

HOME DELIVERY


Fine Dining_Icon

FINE DINING

Bars & Clubs_Icon

BARS & CLUBS

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E-COMMERCE




Casino_Icon

CASINO

Wholesaler_Icon

WHOLESALER/ RESELLERS





Our Vision

Established since 2010, Monopole aims to be Asia’s leading fine wine merchant, representing great wines from all over the world.

Our Mission

We are commmitted to providing wines of the highest quality and at the best value and service to every customer.

OUR FOUNDER

Michael CHONG

MICHAEL CHONG
Founder and Managing Director

In 2010, Michael founded Monopole with a vision for it to become a leading distributor of fine wines. With more than two decades of business intelligence and local trade experience, he spearheaded growth for the brands the company exclusively distributes in Singapore. He strongly believes in staying at the forefront of new market trends and adapting to our customers’ business life cycle to encourage sustainable partnerships. Monopole now has more than 500 clients ranging from huge luxury hotels to Michelin-starred restaurants in Singapore. More recently in 2016, Michael started his forage in overseas expansion into Malaysia, extending the company’s reach into bigger markets.

The company only sources from legitimate family-owned wine producers who believe in quality, provenance and the importance of environmental sustainability in viticulture. In this aspect, Michael’s ardent passion for wines shines through. After all, Monopole is a reflection of Michael’s passion and the crowning glory of the legacy he has built as a leader in the food and beverage industry in Singapore, Malaysia and beyond.

Our Team

Meet our finest and most talented professionals. We are a cohesive team and together, we bring years of expertise and experience in wines to contribute to the local food & beverage industry. Our team. Our family.

:: SINGAPORE TEAM ::

:: MALAYSIA TEAM ::