William Downie established his own label in 2003 after several years living and working in Burgundy. His intention is to produce wines of purity and detail that reflect their place of origin. They are made in the most natural way possible, not pushed or shoved in any direction. They are not added to or subtracted from. Although each of the William Downie wines is made from Pinot Noir, the Yarra Valley, Mornington Peninsula and Gippsland are more different than they are similar. William was the Gourmet Traveller Wine Magazine Young Australian Winemaker of The Year for 2006.