About Us

Our Commitment

Monopole is established with sales through on-premise customers as its core competency.

Today, we have gained a reach of more than 500 on-premise customers in Singapore and Malaysia. Our dedicated team strongly believes in  developing progressive business partnerships by ensuring that we offer the right wines to the right businesses.

Our Commitment to On-Premise Customers

  • Providing efficient, personalised and personable service
  • Extending full wine programme support, including personalised wine list
  • Providing staff training specific to each customers’ individual needs
  • Sourcing of old and new wines to augment our customers’ existing wine lists
  • Prompt fulfillment and delivery
  • Ensuring provenance of wines
  • Ensuring optimal wine storage conditions

Our Team

  • We are friendly and knowledgeable people who value long-lasting relationships. Customers’ interest are our first priority.
  • We provide a dedicated point of contact that provides you with flexible one-to-one service to support your business objectives
  • As a team, we take pride in all the wines that we represent and serve with honesty and integrity.

To experience Monopole’s On-Premise proposition and services first hand, please contact us at:
Singapore: +65 6554 3680
Malaysia: +603 7733 8181
Drop us an email

Our Distribution

We are dedicated to serving a direct distribution network of on-premise and off-premise establishments across Singapore and Malaysia. We work directly with our customers to help them build unique and exceptional wine lists and programmes.

ON-PREMISE CORE

OFF-PREMISE – SELECTED

CONSUMER

Restaurants_Icon

RESTAURANTS

Hotels_Icon

HOTELS

Specialist Retail_Icon

SPECIALIST RETAIL

Supermarkets_Icon

SUPERMARKETS

Home_Icon-LowRes

HOME DELIVERY

Fine Dining_Icon

FINE DINING

Bars & Clubs_Icon

BARS & CLUBS

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E-COMMERCE

Casino_Icon

CASINO

Wholesaler_Icon

WHOLESALER/ RESELLERS

Our Vision

Established since 2010, Monopole aims to be Asia’s leading fine wine merchant, representing great wines from around the world.

Our Mission

We are committed to providing wines of the highest quality and at best value to every customer.

OUR FOUNDER

Michael CHONG

MICHAEL CHONG
Founder and Managing Director

With more than two decades of business intelligence and local trade experience, Michael spearheaded growth for the brands Monopole exclusively distributes in Singapore. He strongly believes in staying at the forefront of new market trends and adapting to our customers’ business life cycle to encourage sustainable partnerships. Beyond Singapore, Michael has also started his forage in overseas expansion into Malaysia since 2016. Michael’s ardent passion for wines shines through the family-owned wine producers Monopole work with – who believe in quality, provenance and environmental sustainability in viticulture. He continues to build a legacy as a leader in the food and beverage industry in Singapore, Malaysia and beyond.

Our Team

Meet our finest and most talented professionals. We are a cohesive team that bring years of expertise and experience in wines to the local food & beverage industry.

Our team. Our family.

:: SINGAPORE TEAM ::

:: MALAYSIA TEAM ::